It was only recently that smartphones stopped being geeky gadgets and fashionable accessories, and that paradigm shift hasn’t been lost on the fashion and design industry. Smartphones have, in a way, become status symbols, or at the very least expressions of one’s tastes, interests, and even aspirations. In other words, they can become perfect fashion statements, and there have indeed been a few phone designs that try to present themselves as such with mixed results. After all, not all manufacturers are expert fashion designers, so it sometimes pays to have a collab with an industry giant, like this Maison Margiela edition for one of Samsung’s most fashionable phones yet, the Galaxy Z Flip 5 foldable.
Clamshell or flip phones have always had this air of style surrounding them even back in the day. They appeared in plenty of TV shows and movies, and they have retained this image throughout the years. It’s no surprise then that phone manufacturers have been trying to revive design but with a slight twist: a foldable screen. Samsung’s Galaxy Z Flip 5 is the latest iteration of that design, and one that has a very clear focus and target audience. Thanks to its design and accessory ecosystem, the foldable phone is aimed at fashion-conscious owners who love to express their style through their phones and might even change their preferences from time to time.
It is thanks to that customizable design that this Galaxy Z Flip 5 Maison Margiela Edition was made possible. It’s actually the second time that the atelier lent its name to this class of smartphones, but this is perhaps the most comprehensive set so far. In addition to the specially-themed phone itself, there is a Flap Leather Case and a Flipsuit Case with interchangeable plates, a.k.a. “Cards,” to match. It doesn’t stop with the contents of the box either, because the packaging itself is designed like an archival sample storage for fabric samples and threads. Everything about it screams fashion, including the paper-based woven book cloth fabric that covers the box.
Of course, most people will be focusing on the Galaxy Z Flip 5 itself, which comes with a striking and unique exterior right out of the box. It shows Maison Margiela’s iconic jacket underneath a transparent glass, revealing the structure and details of the garment. The Flipsuit Cases, on the other hand, come with two cards, one with a minimalist silver plate and another with paint splatters. Attaching either of these cards automatically changes the phone’s theme taken from Maison Margiela’s artisanal collection to match. Last but definitely not least, the Flap Leather Case represents the marque’s craftsmanship, incorporating handwoven stitches into the black leather cover and woven fabrics. When the phone is unfolded, it reveals a pocket design that adds a touch of flair to the design.
The Galaxy Z Flip 5 Maison Margiela Edition is meant to showcase the fusion of technology and fashion in a way that’s not so different from how haute couture garments are made. It tries to push the boundaries of how smartphones are perceived, not just as productivity tools but also as tools of self-expression. The Galaxy Z Flip5 Maison Margiela edition will be available from November 30 in select markets.